Angela Lam

Jack Daniel's Typographic Poster







Jack Daniel’s Typographic Poster

2019


Adobe Illustrator

Jack Daniel’s is a brand that sells Tennesse whisky.

Whilst maintaining the monochromatic color scheme and general style of the Jack Daniel’s 100th Anniversary Whisky label, a dynamic typographic poster was created to emulate the fluidity and nature of the whisky itself.

By breaking away from the grid and horizontal baselines, the typographic poster is able to reflect the characteristics of whisky, which is known to create a lively atmosphere for the consumer.



Disclaimer: I am not affiliated with Jack Daniel’s.


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