Jack Daniel’s Typographic Poster
Adobe Illustrator | InDesign
Year: 2019
Dimensions: 30 x 40 Inches
Course: Advanced Typography
Project Timeframe: 3 Weeks
Disclaimer: This student project is not affiliated with Jack Daniel’s.
Jack Daniel's is an American brand of whiskey widely recognized by its iconic monochromatic label utilizing typography as its main design element. Although the horizontal baseline enhances the readability of the whiskey label, this experimental typographic poster breaks away from the rigid structure to emulate the fluidity and characteristics associated with the contents housed within the bottle.
Process Work
Alternative Typefaces
As the typeface used for the original Jack Daniel’s label is a custom design created by the T26 Type Foundry, alternative typefaces were explored to replicate the visual aesthetic for this student project. Students were challenged to use only typography to create this experimental poster.