Jack Daniel’s Typographic Poster, 2019

Adobe Illustrator
(30 inch x 40 inch poster)

Jack Daniel’s is a whiskey that is produced in Lynchburg, Tennessee, USA.

Whilst maintaining the iconic monochromatic colour scheme of the Jack Daniel’s bottle label, a dynamic typographic poster was created to emulate the fluidity and nature of the whiskey itself.

By breaking away from the rigid grid and horizontal baselines, the typographic poster is able to convey the characteristics of alcohol, or more specifically, whiskey, which is known to create a lively mood for the consumer.