President’s Choice: Shot Glass Packaging Redesign
Adobe Illustrator | Photoshop | Dimension
Year: 2021
Digital Prototype: Adobe Dimension
Course: Packaging Design 1
Project Timeframe: 6 Weeks
Collaborative Team: Ming Zhao and Angela Lam
Disclaimer: This student project is not affiliated with President’s Choice.
Shot glasses are often housed in the same rectangular packaging, while using full-colour photographs to attract the attention of the consumers. However, using the same shape and overall design will make it difficult for the consumer to choose between the competing brands of shot glasses as the different brands struggle to stand out from one another.
Furthermore, the rectangular prism does not match the lively environment that the shot glasses are typically used in, such as parties or other events. Therefore, another strong structural form was chosen to reflect the nature of the shot glasses.
In this case, we created an experimental packaging design form, a pentagonal prism and a pentagonal antiprism were combined together to create a unique shape that mimics the tall trapezoid-like shape of the President’s Choice shot glasses.
In this collaborative project, I helped with develop the concept and created many iterations of the dieline, and 3D construction of the experimental packaging.
Furthermore, the rectangular prism does not match the lively environment that the shot glasses are typically used in, such as parties or other events. Therefore, another strong structural form was chosen to reflect the nature of the shot glasses.
In this case, we created an experimental packaging design form, a pentagonal prism and a pentagonal antiprism were combined together to create a unique shape that mimics the tall trapezoid-like shape of the President’s Choice shot glasses.
In this collaborative project, I helped with develop the concept and created many iterations of the dieline, and 3D construction of the experimental packaging.
Final Dielines (2 SKUs)
Two SKUs were developed in this redesign. SKU 1 is intended to be a limited edition release with its colourful graphics that represented the nightlife. SKU 2 is intended to be the regular packaging design of the redesign, with the wooden texture showing a more comfortable feeling for more sophisticated events.
Dieline Iterations
During the development of the experimental packaging dieline, we started with a hexagonal prism, which eventually turned into a unique shape that mimicked the shape of hexagonal shot glasses. Thus, a hexagonal prism and a hexagonal anti-prism were merged into one dieline, resulting in the front and back of the packaging to have an upright and upside-down hexagonal face.
Prototype Iterations
Small paper prototypes were constructed after every iteration of the dieline to determine what needed to be changed to properly hold the six shot glasses.
Final Paper Prototype
Although the final presentation of the packaging redesign was created on Adobe Dimension, a paper prototype was created to determine the structural integrity of the dieline. Through the use of a hexagonal prism and a hexagonal anti-prism, the front packaging face is a hexagon and the back packaging face is an upside-down hexagon. The actual shot glasses from President’s Choice were placed within the prototype.
Initial Concept Sketches
In the initial concept sketches for the redesign of President’s Choice “Set of 6 Shot Glasses,” we explored unique packaging shapes that could mimic drinking games, wine shelves, and the shot glasses themselves. Unique die-cut reveals were also considered during the initial process to limit the amount of material used; however, we recognized that shot glasses are fragile and should be store securely within the packaging.